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Business News
Lee Morrison allies with MonoKrome
By Chris Cooke | Published on Monday 15 May 2017
The former GM of Believe Digital, Lee Morrison, has joined forces with MonoKrome, the new artist and label services business launched earlier this year by former Head Of Operations at Beggars Group, Kristian Davis-Downs.
As previously reported, when launching MonoKrome earlier this year, Davis-Downs said the firm would work with both artists and labels, and seek to “tie together the disparate aspects of manufacturing, distribution, publishing, data asset management and financial advice”.
Confirming his involvement in the new business last week, Morrison said that he was attracted by the idea of a company that wasn’t tied to specific platforms, but which would help clients identify what tools were best for them. “I have spent the last twelve months looking at what is really needed in our industry and what I should do next” he said. “With so many amazing tools and solutions in the market it was difficult to see where the gap was when all the time it was staring me in the face: there is too much available in the market”.
He continued: “A mutual lawyer friend introduced Kristian and I and it was clear from the beginning that by working together we can create something very special as we both share a lot of the same values but differing experience. Our aim is to help our clients to understand what’s on offer and use the best for their business. This can change artist-by-artist and release-by-release, so having a partner to help work through this is invaluable”.
Adding that MonoKrome would seek to offer a real personal touch, while ensuring clients were able to access and utilise all the data available to them, Morrison concluded: “We will also connect to a client’s current partners and build on existing relationships to enhance the route to market. This will not be a one size fits all company and we will be working diligently to help our clients grow”.
