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Warner announces new imprint, 2TE Records

By | Published on Friday 9 September 2016

Warner Music

So, Warner Music went out for a pint of milk the other day, and came back with a whole new imprint. It’s dangerous out there people. I’d wear a hat, if I were you.

The new imprint will go by the name 2TE Records, and will be headed up by Shaurav D’Silva, who joins the mini-major from dance independent 3Beat, where he signed the likes of Sigma and Fuse ODG. It will sit under the music firm’s Warner Bros UK division, and will therefore report into its President Phil Christie.

And if you think this is all sounding a little dubious and that perhaps I made it up, well, prepare to be put in your place, because here’s Warner Music UK chief Max Lousada to confirm that everything I just said is true. Well, he doesn’t mention the going out to buy a pint of milk bit. But you can just take that element of the report on trust, I’m sure.

“It’s a really exciting time for Warner Bros Records UK right now”, reckons Lousada. “Phil is making his mark on the label, he’s launching this dynamic new imprint at the same time as bringing in brilliant new talent — from seasoned A&R execs like Shaurav to iconic artists like Liam Gallagher to hot new acts like Dua Lipa. I look forward to seeing what Phil and Shaurav can achieve together for 2TE Records”.

Don’t we all, Max? Hey, Christie, say some words. “I’m really happy to welcome Shaurav to the team. He’s a proven and impressive A&R with a track record for signing massive hits with interesting artists – he follows talent, not the crowd. We want to work with the broadest range of acts on our roster at WB and I’m confident he’ll deliver great music from a broad spectrum of artists and bring a new energy to the label”.

Aren’t we all, Phil? Hey, D’Silva, say some words. “I’m over the moon to be working with Max and Phil to launch 2TE Records with Warner Bros in the UK. Our shared vision of creating global superstars from the world of urban and dance music is very exciting and I’m really looking forward to getting started in January”.

See, “over the moon”, you don’t have to be “THRILLED” about new jobs, people, just use your imagination. Well done Shaurav, you win today’s prize. It’s a pint of milk. I’ll send it over today, and hopefully it’ll still be in the Warner HQ fridge on your arrival next year.



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