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Business News Live Business
Live Nation expands presence in Brazil with new hire
By Chris Cooke | Published on Wednesday 30 August 2017
Live Nation has announced a new hire that sees the live giant further expand its presence in the Latin American market, and in particular Brazil.
Alexandre Faria is a veteran of the Brazilian live entertainment business, having been booking shows in the country, and elsewhere in South America, for over two decades, most recently for T4F Entretenimento.
He now becomes SVP Talent Buying for Live Nation in Brazil, based out of Sao Paulo and reporting into Bruce Moran, Live Nation’s President Of Latin America.
Confirming the hire, Moran said: “Cities throughout Brazil are becoming key tour stops as more global artists visit their fans in Latin America. The knowledge, relationships and passion Alexandre Faria displays for promotions makes him a great asset to Live Nation as we continue to expand concert offerings to meet growing demand across Brazil”.
Meanwhile Faria himself added: “I’m excited to join the Live Nation Latin America team during a time with so much opportunity and development. Together, we will bring the people of Brazil and Latin America standout performances from international artists as well as local talent”.
International acts due in Brazil on Live Nation tours this autumn include U2, John Mayer, Coldplay and Bruno Mars.
