Business News Deals Digital Live Business

Islington Assembly Hall goes ‘mobile first’ via Dice alliance

By Chris Cooke | Published on Wednesday 20 September 2017

London’s Islington Assembly Hall has announced an alliance with mobile ticketing platform Dice which, it reckons, makes it “the UK’s only mobile-first venue”. That, Dice claims, will make the Assembly Hall much more punter-friendly by making the ticketing process simpler and providing show updates via the ticket-holder’s phone.

Plus, of course, mobile tickets are much harder to tout. To that end, mobile ticketing has long been, well, touted as a tool for tackling touting, though that only really works once paper tickets are phased out entirely and everything shifts over to mobile. Under the new partnership, the Assembly Hall will primarily focus on mobile ticketing, though with the option of picking up tickets from the venue on the day of the show for the luddites.

Confirming its new deal with the Islington venue, Dice’s Russ Tannen said: “In a world where you can travel internationally using just your phone, we believe this is not a step into the future but simply the present. When venues ditch tout-friendly paper tickets and embrace mobile, literally everyone wins except for the touts. Islington Assembly Hall is the ideal venue partner, it’s an iconic London venue with a forward-thinking team behind it”.

Speaking for said iconic London Venue, Lucinda Brown adds: “We’re so excited to be working with Dice and to be leading the way as a music venue offering mobile-first tickets. Through this partnership, we are making a stand against touts and allowing fans to have more control”.

She goes on: “Giving our customers the best experience we can is at the heart of what we do at Islington Assembly Hall and by making the ticketing journey as seamless as possible, we’re ensuring they can focus on what they really want – enjoying seeing their favourite bands and artists perform in our venue!”