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Business News Digital Media
Global expands interactive app to main Capital station
By Chris Cooke | Published on Wednesday 5 October 2016
The app Global Radio launched for its Capital Xtra station late last year – My Capital Xtra – which aims to combine a bit of on-demand streaming with the traditional radio experience is being extended, so that a Capital FM version of the service is now available.
As previously reported, the app provides access to the classic radio station, but with added interactivity, in that you can skip the current song playing and move onto the next one. Users can also see upcoming tracks and skip through them too. DJs can also direct listeners to tap the app during links for more information on whatever is being discussed. So, basically, the normal radio service is there, but users can step in and opt for more of a Pandora experience, albeit based around the station’s playlist.
Or in the words of Global: “The product takes the best elements of Capital, including the high production values and content from the station’s DJs discussing tracks, artists and the latest music news and gossip, and combines it with the ability for you to control what music you hear. The app serves up the Capital hits, and the user can then simply listen as a normal radio listen, or swipe the song now playing to move onto the next one”.
Confirming that the app was now available for the main Capital station as well as Capital Xtra, Global’s Director Of Digital James Hickman told reporters: “My Capital Xtra has been a huge hit so we are now launching it on Capital. It marks a new way of listening and is ideal for people who want a degree of control without losing the curation and content from Capital. My Capital will bring radio to a younger audience by giving them the best of radio and the best of streaming in one app”.
Meanwhile Global boss man Ashley Tabor added: “We wanted to do something that’s never been done before, to create a product that was true to the values and strengths of radio, but also giving users the control they expect in a streaming world. James and his team have done an outstanding job on My Capital”.
As previously reported, US broadcaster iHeart is also playing around with integrating traditional radio with the on-demand experience, and will step up that integration as it launches paid-for versions of its iHeartRadio service next year.
