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Eventbrite adds Facebook integration in the UK
By Chris Cooke | Published on Friday 28 April 2017
Self-service ticketing firm Eventbrite has announced integration with Facebook in the UK, meaning people can now buy tickets from within the social network. It follows a similar tie-up with the social media firm in the US last year. The first promoter to make use of the service in the UK is the Womad festival.
Confirming the integration, Yoav Zeevi at Facebook says: “Our focus with ticketing on Facebook is to give people an easier way to attend the events that interest them and make selling tickets easier for our partners, like Eventbrite. We’ve gotten great feedback from our partners that posting on Facebook helps them drive sales and attendance”.
And for Eventbrite, Marketing Director UK & Ireland Marino Fresch says: “Buying tickets on Facebook, without ever leaving the app, is a much more intuitive, faster way to get into your favourite event. And this is just the beginning. The ability to buy tickets for interesting events, wherever you may be online, is changing the future of ticket sales. And it will benefit our event organisers, who are able to sell more tickets and in turn grow their revenues by reaching their fans at this crucial intersection”.
