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Eric Mackay promoted at Warner/Chappell
By Chris Cooke | Published on Thursday 26 October 2017
Yet more appointments news from Warner? Yes, yet more appointments news from Warner. Though this is on the publishing side, so we’ll let it slip through despite the mini-major definitely being at appointments news capacity for this week.
Eric Mackay has been promoted to the role of EVP Global Digital Strategy at Warner/Chappell. He joined Warner’s music publisher in 2015 and became its VP of all things digital for Europe, Middle East, Africa and Asia-Pacific just over a year ago. He will continue to report into Warner/Chappell CEO Jon Platt in his new gig.
Says Platt: “Our mission is to grow, reward and sustain a thriving creative community of songwriters, whose songs power an entire global entertainment ecosystem. That’s what makes this such an important appointment; Eric’s strong relationships in the digital world and deep understanding of technology will help us open new opportunities that properly recognise the value of songwriting and music”.
Adds Mackay: “I’m delighted to be working with Jon Platt and the fantastic digital team at Warner/Chappell and I’m incredibly excited about developing our truly global digital strategy. There are a vast number of innovative services who are inventing different ways for fans to enjoy music and our goal is to partner with them to help drive more revenues and exposure for our stellar roster of songwriters”.
