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Data driven gig planning platform Stagelink plots US expansion
By Chris Cooke | Published on Tuesday 28 February 2017
A German firm that calls itself a “fan-powered tour promoter” is opening an office in the US for the first time as it seeks to crack the American market.
Stagelink taps into fan data to help artists, especially those with a large YouTube or online following, to plan and promote live activity. Or, in its own words, it “crowdsources live events for internet stars [by] leveraging millions of online followers to create successful shows and tours for 21st century artists. Artists and managers track fan-driven, real-time demand to plan, pre-finance, and de-risk tours, while reaching highly engaged audiences”.
And who wouldn’t want to “de-risk” a tour? A new seven figure investment round is enabling the expansion of Stagelink, which will open an office in Santa Monica, California.
Says the firm’s CEO Nikolas Schriefer: “Coming to the US is an important step for Stagelink’s growth. Our analytics and promotion technology is able to predict ticket sales with an accuracy of 90%. Thus, Stagelink offers content creators a risk-free opportunity to organise unforgettable live events for their fans and generates additional revenue through ticket and merchandise sales”.